The definition of management has substantially changed throughout the years. For plenty people it is still believed to be only related to making orders and being responsible for dividing the work into different people. However, contemporarily owing to the fact for example that the existence of corporations is referred to relatively a lot of and different fields, the management became considerably more complicated.

As a result, every little manager should have a very wide knowledge in diverse areas. This indicates that he needs to be aware of the importance of such solutions like for instance social media monitoring (). Thanks to it we can for example observe the results of diverse campaigns organized for instance on Facebook. Due to similar information we can evaluate whether our decisions in this topic were reasonable and the strategies are worth continuing.



Another helpful issue nowadays is thought to be brand monitoring (). Owing to it we can inter alia get to know whether the image of our business is rather positive or negative. Moreover, we can use it for benchmarking needs and in order to compare ourselves with other corporations on our market. Another influential issue is that we should also keep in mind that in most cases there is significantly increasing demand on for example such options like social media monitoring. As it was mentioned above, we can use it in order to for instance check what sort of content is generally enjoyed on our fanpage.

Thanks to such knowledge we can not only better customize the content of our posts in order to guarantee better satisfaction rate of our customers, but also avoid such posts, which may attract various customers away from our commodities. Taking everything into consideration, both of the above presented solutions are thought to have many advantages, such as offering a variety of useful knowledge and information in terms of our competitors, owing to which we can make substantially more responsible strategic decisions